News Corporation's Acquisition of Dow Jones
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR301
Case Length : 20 Pages
Period : 2007-2008
Pub Date : 2009
Teaching Note : Available
Organization :
News Corporation;
Dow Jones
Industry :
Media & Newspaper Publishing
Countries : Global; USA
To download News Corporation's Acquisition of Dow Jones case study
(Case Code: BSTR301) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
Excerpts
Background Note
|
News Corporation
News Corp. had its roots in the media assets Murdoch inherited from his father Sir Keith Murdoch after his death in 1952. Murdoch created News Limited from the assets left to him by his father. Adelaide News was the key asset that Murdoch inherited...
Dow Jones
Dow Jones was founded in 1882 as Dow, Jones & Company by a journalist Charles Henry Dow (Henry), Edward Davis Jones (Davis), and Charles Milford Bergstresser (Bergstresser) at Wall Street in New York city, New York, USA...
|
|
The Proposal
News Corp. was planning to aggressively expand into the business news segment and launch a business news channel in 2007 and compete with other major business news channels like the CNBC . The expansion into the financial news business was part of a strategic plan to diversify into other niche news segments rather than being a pure general news player. Murdoch has been eyeing Dow Jones for quite a while both as part of his strategy to expand into the business news segment and to own a journalistic megabrand like the WSJ...
|
|
The Deal
Seeing the initial strong opposition to the deal from various quarters, News Corp. focused on convincing the Bancroft family and other skeptics that the WSJ's independence would be maintained under News Corp.'s ownership. To allay the fears of the Bancroft family regarding the reputation of the WSJ, Murdoch wrote a letter to them stating that post acquisition, he would set up an independent, autonomous editorial board for the newspaper. In early June, the Bancroft family buckled under pressure and started talks with News Corp... |
Excerpts Contd...>>
|
|
